Refusing Technology and Toxic Goods丨Clean Labeling Has Become an Industry Trend
In response to consumers' increasing concerns about food safety and health, food labeling has become an important factor for consumers to consider when making purchasing decisions. However, many consumers resist the idea of buying products with long lists of food additives on the ingredient label, which not only affects businesses' sales revenue but also leads to a lack of trust in the food industry, damaging the reputation of their brands.
01 What is “Clean Label”?
The Clean Label trend originated in Europe and refers to efforts to minimize the use of E-numbers and ingredients in product labeling while maintaining the naturalness of food.
What consumers expect from Clean Label
- Simplified ingredient lists
- Naturalness and absence of additives
- Minimal processing and production
- Ingredients that are familiar and easily understood
02 Welbon Biotechnology's Clean Label Solution
Objective: Our Clean Label initiative aims to communicate to consumers that our products are made in a healthier and safer way while retaining the benefits of traditional additives and preservatives. By streamlining ingredient lists and removing unnecessary additives, we make it easier for consumers to understand what's in their food, thereby boosting their confidence in their purchases.
Toast Bread Ingredient List Optimization Case
Optimized Ingredient List: Wheat Flour, Whole Milk, White Sugar, Egg, Edible Oil and Fat Products, Full-Fat Milk powder, Gluten, Dried Yeast, Salt, Food Flavoring, Sodium Dihydrogen Phosphate, Calcium Propionate.
"Clean Label" is an important measure for food manufacturers to respond to consumer demand and market changes.。
After years of research and development, Wobang Biotechnology has adopted a combination of enzyme preparations and emulsified oils technology to retain the functionality of traditional food additives while achieving Clean Label standards.
We ensure that our products are more competitive.
We increase consumers’ willingness to purchase our products.
We improve the quality and safety of our products.
We reduce production and management costs.
We look forward to working with you to create healthier and safer food options for consumers. Let's collaborate to create a healthier, more transparent future!